Friday, December 13, 2013

Using grids and charts carefully: Social media demographic

Good morning!

Over at AdvertisingAge, an media and marketing magazine since 1930, they posted an interesting and easily intelligible infographic about the demographics of social media.

It shows you pretty interesting and surprising info in a very clear way. For example that Indonesia comes in 2nd in regards to active users on Facebook.

The infographic uses a great variety of different charts to show the data in the best possible way. It has a very clear hierarchy and uses blue colors which reminds you of social media - combined with the the grey - almost transparent - background makes your eyes rest.

Here is also an example of how a lot of numbers can be understood, when a designer knows how to make use of grids to orchestrate the data and create a clear structure.

There is no decoration - except from the Twitter and Facebook-likes symbols, but they ad to the perception of the image as well.

It is not especially original in the structure or the contents of the infographics.

2 comments:

  1. uau this graphic looks so good that it seems to be done by a professional graphic designer!!!!
    very good job!!!

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    Replies
    1. Hi Andrea,

      This infographic is not done by me, but an actual professional. My own work can be found at "my work" in the menu (http://socialmediajourno.blogspot.com.es/p/my-work.html).

      Regards
      C

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